How the Halo Effect Can Supercharge Your Internet Marketing
Long ago when I first started dabbling in online marketing, I vividly remember the time I stumbled upon a software company’s website that just blew me...
Category: Information Publishing
Automattic Wants to Migrate 500+ Million Tumblr Blogs to WordPress
If you like ambitious projects, I think this news tidbit will be right up your alley. In late August, Matt Mullenweg and Automattic announced plans to...
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Turn Tiny Products into Expensive Courses with the Double Chocolate Macaroon Method
My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters and the weight tends to be around 12 to 16 ounces.
But for the same price, you can buy a bag that weighs just 5 ounces.
Case Study: The Ogilvy-Oyster Method of Sneaky Selling
Here’s how a small shift in your content strategy can lead to big profits:
“The Guide to Oysters” was the first ad advertising expert David Ogilvy wrote for own agency.
