Category: Growing Your Business

Once you have begun to start making sales you’ll want to quickly scale up. Here are some handy articles which will show you how to increase your market reach, increase your profit per transaction, increase your repeat purchases and increase your bottom line profits.

A Surprisingly Powerful Reward That Keeps Repeat Customers Coming Back

A Surprisingly Powerful Reward That Keeps Repeat Customers Coming Back

Most customers buy once and vanish, and it rarely has anything to do with your product. The real gap is what happens, or does not happen, right after that first sale. Bringing repeat customers back does not need new software or a complicated points system, just one small reward offered automatically at the right moment. It takes an afternoon to set up, and then it quietly keeps working in the background, turning first-time buyers into people who come back on their own.

A Surprising Shift Makes Your Marketing Bold And Unforgettable

A Surprising Shift Makes Your Marketing Bold And Unforgettable

You already know the advice: stay consistent, keep your brand the same everywhere, never confuse your audience. It is solid advice, right up until it quietly turns your marketing invisible. When every email and offer looks like the last one, people stop noticing you exist. One billion-dollar brand built its whole following by doing the opposite, and you do not need their budget to borrow the idea. There is one small monthly habit that brings a bit of surprise back into your marketing.