What Trashy Women’s Magazines Teach Us About List Building
In the world of digital marketing, building an email list remains one of the most effective ways to convert interested prospects into paying customers. Once someone...
Category: Email Marketing
Automattic Wants to Migrate 500+ Million Tumblr Blogs to WordPress
If you like ambitious projects, I think this news tidbit will be right up your alley. In late August, Matt Mullenweg and Automattic announced plans to...
Increasing Email Click-Through Rates with Personalization
One of the best ways to boost click-through rates (CTR) in your email campaigns is through personalization. When you personalize your emails, they resonate more with...
Back to Basics – 10 Marketing Lessons Hidden Inside the Spam Folder
Every now and then, I like to dive into my spam folder just to see what’s lurking. Today, aside from winning numerous lotteries and spotting several...
Case Study: $22,500 in 48 Hours with His First Newsletter
From 2006 to 2012, Evan Kelly ran his own business as a relationship coach. In the beginning, finding clients was difficult. But through trial, error and...
